Digital Influencer

australia’s first professional instagrammer

Meet Lauren

Australia’s first professional instagrammer

Deemed “Australia’s first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon.

With a dedicated audience of close to half a million followers (460,000 at last count), she is not only one of Australia’s most powerful travel Instagrammers but also a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, and Mashable, among many others.

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“I’m one of those PR people straddling the old world and the new. And when Lauren Bath approached me with the aim to instagram our destinations, I have to admit that I was a sceptic. She proved me wrong. Lauren is a delight to work with. She is solutions oriented which means she is unfailingly flexible, she knows her stuff, she is widely networked and she always follows up with a snapshot report that proves people are watching. More to the point, when Lauren turns her lens on your product, she captures a grand beauty or a quiet moment that you never knew existed.”

Shelley Winkle, Tourism and Events Queensland

“We have worked with Lauren on a number of small, regional Instagram campaigns for Wollongong in recent years and have always been highly satisfied with the results these campaigns have generated and the professionalism with which Lauren manages them. Lauren is a delight to work with, excellent at communicating and very quick to respond. She has the ability to gather top Australian travel influencers into groups that have great dynamics, creating an enjoyable campaign for both the influencers and the DMO. These campaigns have generated excellent results, clearly demonstrating a valuable return on investment for our organisation. We highly recommend Lauren and her services!”

Tabitha Galvin, Wollongong Tourism

“One question always pops up when I talk about running social influencer campaigns: ‘How on earth do you find the right people to work with?’ This is when I’ll drop Lauren’s name without hesitation as an excellent campaign manager for connecting Tourism brands with quality and results-driven influencers. In a highly competitive industry filled with fakes, frauds and people who are just in the game for a free holiday, Lauren’s work shines above the rest. She has set the Australian standard in tourism/influencer relationships, and her success is a credit to her superior work ethic and genuine passion for the industry.

I wouldn’t hesitate to recommend Lauren and her roster of capable influencers for regional, state or international tourism marketing campaigns.”

Petrhyce Donovan, Tourism NT

“We engaged the services of Lauren Bath and the ‘Aussie Influencer Project’ at the beginning of 2016 for a digital influencer trip we were putting together on behalf of our client Vanuatu Tourism Office (VTO) to run in June 2016. Lauren put together a proposal of eight, on target, professional and creative influencers who she was confident would deliver for VTO, grow its own social platforms and create beautiful and impactful content for its social media and their own. Lauren was always prompt with responses, professional in her mannerisms and most importantly, her selection was spot on. I have no hesitation in recommending Lauren Bath or the ‘Aussie Influencer Project’ for group influencer trips or Instameets.”

Naomi Wheeler, GTI Tourism

“Lauren is the consummate professional in the influencer space, and just an absolute pleasure to work with. From precise understanding and flexibility at the initial briefing stage through to campaign execution and post-project reporting and support, she delivers at every stage of the journey. In a fast-paced and changing digital environment, Lauren’s industry expertise is beautifully balanced by delivery of high quality, visually stunning and engaging content that resonates with the client’s target audience, along with an ability to clearly communicate social strategy and best practice principles. Her knowledge of the social media and influencer landscape – particularly from a destination marketing perspective – is vast and highly valuable to any organisation and I would not hesitate to recommend her services to others.”

Lachlan Swan

“We were lucky to be introduced to Lauren and hosted her at Coronet Peak and The Remarkables ski areas in 2015. Having been a little unsure about the power of influencers and how to get the most out of social media, Lauren gave us a solid foundation to better incorporate it into our overall communication strategy. Understanding that social influencers get you access to a specific type of audience (like all other media channels), we saw how important it is to choose ‘the right’ influencer who can speak to a relevant audience. Lauren’s workshop on how to use Instagram effectively within our business was fantastic – from little tips on how to improve our photos, to building engagement with our audiences and understanding how to measure success. After our 4 days with Lauren, we walked away with a lot to think about and incorporate into the social media strategy of our ski areas. Thanks Lauren!”

Wendy Van Dijk, NZSki LTD

“In July 2016, we hired Lauren Bath to be the face of our TravelGrammer Instagram campaign. The aim of the campaign was to find the next big up and coming Travel Instagrammer across Australia.The results from the campaign were outstanding and having Lauren on board certainly contributed to this. Lauren was outstanding to work with and more than accommodating with everything we asked of her during the campaign. As well as helping to promote the campaign she also providing educational content for participants and assisted with providing insights into judging. I would highly recommend Lauren to any other brand looking for a high profile digital influencer to work with.”

Matt Taylor, Choice Hotels Asia-Pac

“Lauren has a genuine passion for travel and food experiences and brings her audience along for the ride.  She works hard to get photos and stories that cut through and make destinations shine.  Lauren’s loyal audience of followers are inspired by her captures, engage in real conversations and are inclined to follow her example.  Many claim to be ‘social influencers’; Lauren is one, and she’ll work professionally to help you share your story.”

Rhylla Morgan, Buller Ski Lifts


“Lauren is very professional and efficient and a wonderful person and it¹s always a pleasure to work with her. Not only is she a talented photographer, but she also thinks of the client’s needs before the client realizes them. What we at Visit Finland find really impressive is how committed Lauren is and how she gets every single destination in Finland that she has visited to use Instagram professionally.”

Eva Kiviranta, Visit Finland

“Lauren is one of those professionals that cuts no corners – no matter how long her route. Lauren is widely known as a hardworking, collaborative, innovative and passionate, so it should come as no surprise why Lauren is a leader in the influencer industry.
I have been a long-time admirer of Lauren’s work and in the last 12 months I’ve had the pleasure of working with Lauren on a conference for the tourism industry. I’m glad to say I have experienced firsthand Lauren’s generosity and genuine passion for delivering outstanding results on all projects she puts her name to. I’ll always look forward to collaboration with Lauren and couldn’t recommend her highly enough.”

Kirsty Lucas, TravMedia

“I first got to know Lauren from a distance when I was editing Australian Traveller magazine and she was making industry waves as a pioneer in the influencer industry. When we finally met she left quite an impression on me – so much so that I approached her later on to discuss forming a business partnership. We have now been working together for more than two years, remotely running a business hinged on the cornerstones of integrity, trust and generosity. This would be impossible if Lauren herself did not embody those traits. She is unfailingly reliable, highly principled, fair and forthright, and in possession of a brilliant business mind. I trust her implicitly. I would recommend her to quite anyone.”

Georgia Rickard, Travel Editor

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