Australia’s first professional Instagrammer

Deemed ‘Australia’s first professional instagrammer’ by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Japan National Tourism Organisation and Visit Dubai, as well as many major brands such as The Plaza New York, Olympus Australia, Travel Insurance Direct, VAIL Resorts, Helloworld, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon. With a dedicated audience of close to half a million followers(464,000 at last count), she is not only one of Australia’s most powerful travel instagrammers but a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, National Geographic, DailyNews, News.com.au and Mashable, among many others.